Better brands, better world.
We believe that business can and should do good. When a brand’s responsible, people are more likely to prefer it, choose it and stay loyal to it in the long-term.
A guiding light.
Our values make us who we are, and we’ve incorporated them into our brand and personality. Every decision we make is based on our four fundamental values:
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A passion for everything we do, and a commitment to finding better ways of doing things, in ways that benefit everyone
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Acting with integrity at all times, making sure that everything we do is for the good of our clients, our communities and the environment
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Curiosity and a different way of seeing things, so that our clients get the success they deserve
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A commitment to innovation, developing and delivering new and smarter solutions which give people the confidence they need to make better use of their resources
This isn’t about changing who you are.
We know that fundamentally, most organisations want to make a positive impact. But sometimes, their brands don’t reflect this in the best possible way, or even worse, at all.
We focus on bringing out your best qualities and showcasing them to the world in an emotionally compelling and thoughtful way.
Does it even matter?
In a word, yes! Today’s consumers are more discerning than ever and don’t take kindly to organisations who aren’t socially responsible.
Showing that you care is no longer a “nice to have” – it’s a commercial imperative.
What does this actually mean in practice?
This doesn’t mean we’re going to insist you become a charity or social enterprise, or that we’re saying you’re currently socially irresponsible! It just means that we work with you to create solid brand foundations which take corporate responsibility into account, so that every decision you make is both commercially and socially beneficial.
Our impact.
Of course, it’s important we don’t ignore our own responsibility in all of this. Which is why we do all we can to help charities and social enterprises, providing free and discounted services, advice and support, and taking part in initiatives that benefit society and the environment.
We’d love to help you.
If you're a charity or social enterprise looking to get support, or you just want to learn more about how we help businesses do good, feel free to email us at hello@panasmcinnes.com, or contact us using the button below.