Brand audits.
Understand how well your brand’s structured and designed, how it’s performing, and how it can be used to win more customers.
Know more.
Gain a deep understanding of your organisation’s brand, and how well it performs so that you can improve it to win more work and make your operations more efficient. Our team first asks what it is you want to achieve, both in terms of wider business objectives, and more specifically with a brand audit, including any focus areas. Using this knowledge, we evaluate how well your brand and brand identity communicate your strategy and goals, and whether there are any disconnects which could lead to reduced trust in your target market.
Looking across the whole organisation, we identify practical and innovative ways in which you could improve the fundamental aspects of your brand to improve financial performance and achieve long-term success.
Put your brand to best use.
As well as looking at the core attributes of your brand, we also evaluate how well you implement it through touchpoints. We take a holistic approach, reviewing a wide range of touchpoints both internally and externally, and seeing how well stakeholders understand your brand and what it represents. This allows you to reduce or remove user frustrations or misunderstandings, and so improve their experience and satisfaction levels. And happier users means better performance.
Clear & simple advice.
We don’t want to give you hundreds of pages of reports which get read once and then ignored. Our goal is to give you practical recommendations which you can put into action and we’re always looking for ways to improve brand perception, and increase recognition in the long-term. Simple scoring systems help you to understand our findings more easily, whilst prioritised recommendations are grouped by business area and difficulty of implementation. This is reading you won’t want to put down.